Advertising is surely big business. So big that a whopping $311.6 billion was spent in the U.S. on advertising in 2015.
Insurance companies led the way in expenditure, beating other sectors of the economy by over 8%. Collectively, insurance companies spent about $6 billion on advertising in 2015. As anyone who has watched an evening of television knows, auto insurance saturates the air waves. Geico, State Farm, Allstate and Progressive collectively spent $3.7 billion on advertising in 2015. Geico, in 2013, led all competitors with $1.2 billion spent on advertising.
Numerous variables affect premiums, but coverage is always required by law and always pricey.