It has now been a full year since Russell M. Nelson, president of The Church of Jesus Christ of Latter-day Saints, began insisting that the world stop using the word “Mormon” to refer to the institution or its members.
After his August announcement last year, the denomination began systematically purging the word “Mormon” from its messaging, a process that is still ongoing.
It has renamed its famed Mormon Tabernacle Choir as “The Tabernacle Choir at Temple Square,” rerouted traffic from the old domain names lds.org and Mormon.org to churchofjesuschrist.