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Gordon Monson: Utah passes the eye test. The Utes should be in the College Football Playoff.

Does Utah deserve to be included in the flawed, limited College Football Playoff? Let’s make an argument for the Utes. Either way, apparently, deserve’s got nothing to do with it.

It’s more a matter of what brands are the best for interested parties, which ones from which leagues have established reputations, which ones shine the brightest up on the marquee, and that usually means the college game’s blue bloods have the edge.

The selection committee, whose charge is farcical from jump, can debate who has the best resume, who doesn’t, all the day long. The undefeateds — at this juncture, Ohio State, LSU and Clemson — are in.