“What’s in a name? That which we call a rose by any other name would smell as sweet.”
“It gets harder to name children when you get older. Because by the time you’re in your thirties every name you think of reminds you of someone you hate.”
People who want to lead society in a new direction are going to have to start doing a better job of test marketing their language. Focus groups. A/B testing. Stuff like that.
The need to do some major rethinking of the ways we live, all around the world, to deal with the problems of climate change continue to be handicapped by the fact that, when the alarm was first raised, the phenomenon was called “global warming.