Ski Utah will get the most state assistance — $233,000 — to help attract out-of-state visitors to the slopes of the state’s 14 active mountain resorts next winter.
Discovery Gateway in Salt Lake City will receive the smallest allocation — $1,650 — to advertise itself on the Visit Salt Lake website, figuring that’s the first place out-of-towners check when they’re looking for things to do while they’re here.
On average, the 66 projects recently awarded $3.4 million in cooperative marketing funds by the Utah Board of Tourism Development will get nearly $52,000 to boost regional or national awareness of their local attraction.