Why did the USL redesign its brand identity?
Over the past decade, the USL has worked diligently to build a strong professional structure that has not only ushered in a new period of success for our historic clubs but has also brought soccer to new, exciting markets across North America. The redesign comes at the dawn of an exciting new era for the sport. The new brand identity and logos are inspiring and convey a new direction, they are innovative and modern, and tell the league’s story. Most importantly, it defines the leagues’ and organization’s role in the broader U.