New York • A Trump-affiliated firm under scrutiny for inappropriately obtaining data on tens of millions of Facebook users created profiling algorithms that "took fake news to the next level," a former employee said.
Chris Wylie said the firm, Cambridge Analytica, secured personal data in order to learn about individuals and then used it to create an information cocoon to change their perceptions.
"This is based on an idea called 'informational dominance,' which is the idea that if you can capture every channel of information around a person and then inject content around them, you can change their perception of what's actually happening," Wylie said.