The second Sunday in May is only the 298th best sales day of the year in the Beehive State, according to Womply, a national software company that tracks small-business sales.
‘We are upside down here,” Brad Plothow, Womply’s vice president of marketing and communications, said — borrowing a line from the Netflix show “Stranger Things.”
Even in states where Mother’s Day doesn’t hold the No. 1 spot, it is at least in the top 100 sales days each year, he said. “Utah is the only outlier.”
The numbers have nothing to do with how much we love and admire Mom, but rather the timing of the holiday, said Plothow.