New York • The data firm at the center of Facebook’s privacy scandal is declaring bankruptcy and shutting down.
In a statement, Cambridge Analytica says it has been “vilified” for actions it says are legal and widely accepted as part of online advertising. The firm says the media furor stripped it of its customers and suppliers, forcing it to close.
Cambridge Analytica has been linked to Donald Trump’s 2016 presidential campaign. The British firm suspended CEO Alexander Tayler in April amid investigations.
Cambridge Analytica sought information on Facebook to build psychological profiles on a large portion of the U.