Pasadena, Calif. • BYUtv wants the world to know that it’s not just for Latter-day Saints — it’s for everyone looking for family entertainment.
And it's putting on a new face with a new logo, a new slogan — “Together” — and a new attitude. Executives at the Brigham Young University owned-and-operated channel took their campaign to raise BYUtv's profile to members of the Television Critics Association on Wednesday, unveiling their new media push.
“We have such a singular focus on this co-viewing, family audience,” said BYUtv managing director Michael Dunn. “We say it's our lane.