Ben Barnes, like many of us, guiltily doodles in a notebook during corporate meetings at his job.
There is a substantial difference, though, between Barnes and the everyday scribbler: Barnes’ doodles are seen by billions.
That’s because, through a 15-year career in sports graphic design, Barnes has dreamed up some of the most familiar images in the business, logos that end up on fields, courts, jerseys, and everywhere in between. He’s been consulted on the brand identity for college football and NFL teams, MLS clubs, and nearly a quarter of the NBA. If your team wants a new look, Barnes has been one of the top designers to go to.