The 44th president of the United States will be a keynote speaker at X4, The Experience MGMT Summit, set for March 5-8, 2019, at the Salt Palace Convention Center in downtown Salt Lake City. The annual event is put on by Qualtrics International Inc., the Provo-based customer-survey software company.
Obama isn’t the only big name booked for X4. Qualtrics previously announced that media mogul and former talk-show host Oprah Winfrey would be a keynote speaker. Also, the X4 “Warehouse Party” has booked megaband Imagine Dragons to perform.
Obama’s appearance doesn’t come cheaply.