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Amazon’s Prime Day runs into early snags

New York • Amazon’s website ran into some early snags Monday on its much-hyped Prime Day, an embarrassment for the tech company on the shopping holiday it created.

Shoppers clicking on many Prime Day links after the 3 p.m. ET launch in the U.S. got only images of dogs — some quite abashed-looking — with the words, "Uh-oh. Something went wrong on our end." Many took to social media to complain that they couldn't order items.

Amazon didn't immediately respond to a request for comment, but by about 4:30 p.m., many Prime Day links were working.