It’s often said that football is a global sport but with a universal language. Players from all corners of the world can come together and have an understanding of the beautiful game almost immediately, creating stunning interplay that entertains legions of fans.
Where things differ is behind the scenes.
One of the concepts becoming more and more prominent in modern football is the idea of a ‘club identity’, the plan set out that all staff, owners, sponsors and players are working towards achieving and the lens that hiring and firing is seen through as clubs look to align themselves with people who share those values.