Earlier today, Purdue athletics released the poster for the 2018 football season:
It looks great, but why are we reporting on it? Well, other than it is summer with not much else to report on other than Purdue alums in the NBA summer league, opponent previews, and countdown posts, there’s something interesting about these posters. As Brent Yarina pointed out on Twitter, Purdue may be taking a shot at That School in Bloomington (TSiB):
On the left: Indiana's 2017 #BreakThrough schedule poster.
On the right: Purdue's 2018 #OnlyTheStrongBreakThrough schedule poster.