When I was growing up my dad had a rationale when it came to getting season tickets for Purdue football. He used to say, “We get to see a lot of good football, unfortunately none of it is Purdue. We get to see Ohio State, Michigan, Notre Dame, Michigan State…” This was, of course, during the Akers/Colletto years where a 4-win season with the Bucket was considered a triumph.
Even in that time, no one did what Wisconsin has now done to Purdue.
As of last year the Badgers have now won 12 consecutive games against the Boilermakers.