Back in the 1890’s when Purdue President James Smart invited representatives from some of the other Midwest schools to talk about forming a conference to help regulate college athletics, mainly football which had seen hundreds of deaths, he could not have imagined the dominoes he would be setting up. Now, one hundred plus years later and the Big Ten has signed a media rights deal with over $1 billion per year. It’s astounding. Purdue, and the other programs in the conference will benefit greatly from this new deal negotiated by Commissioner Kevin Warren and the rest of the conference staff.
Big Ten Signs Blockbuster TV Deal Worth Nearly $8 Billion
