Just five years ago the subject of attendance at Purdue football games was labeled as “a $5 million opportunity”. It was the final year of Darrell Hazell’s ill-conceived experiment, and attendance was dismal. Purdue averaged less than 35,000 fans per game in a 57,000+ seat stadium, and that was just paid attendance. There were a lot of games in 2016 that there were definitely fewer than 30,000 people actually there. The program was dead, and if you factor in an average ticket price of $50 per seat per game, the $5 million estimate was incredibly shortsighted,. Getting 20,000 more per game for six games would net $7 million alone before any other game day revenue over a seven game home slate.
2021 Purdue Football Attendance: A Pandemic Rebound
