Nuno Espirito Santo believes Wolves' pre-season trip to China has given the club's profile a huge boost.
Wolves' Chinese owners, Fosun, have made a strong marketing push around their team's involvement in this week's Premier League Asia Trophy.
The club have opened a new megastore in Shanghai, launched a clothing range at a well-attended fashion show and promoted Wolves-themed beer.
On the field, Wolves beat Newcastle in Nanjing on Wednesday and will play in Saturday's final against Premier League champions Manchester City in Shanghai.
'Yes, it's definitely (been a success),' said manager Nuno, who guided Wolves to seventh in their first season back in the Premier League last term.