It is the time of year when agents are glued to their phones, managers have set up camp in their chairman's office and everyone makes that joke about Harry Redknapp doing interviews through his car window.
Transfer deadline day is upon us and Premier League clubs have already broken all known spending records for this summer's transfer window.
Twelve clubs have set new transfer records for single deals, benefiting from the new £5.1bn television deal.
Arsenal's £52m double signing of Lucas Perez and Shkodran Mustafi pushed top-flight summer transfer window spending close to the £1bn mark.