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What's gone wrong at Chelsea? KIERAN GILL reveals why Cole Palmer has gone cold and the board's plans for Enzo Maresca

It is regrettable for Chelsea that they remain without a front-of-shirt sponsor for their 25th Premier League game of the season at Brighton on Friday night. No bookmaker, airline, bank, nothing.

They are the sole blank billboards among England’s elite and, like it or not, that ongoing void only adds ammunition to the chorus complaining their team is a walking advert for poor planning instead.

They have nothing up front, neither in sponsors and nor in strikers after the double whammy of Nicolas Jackson and Marc Guiu picking up muscular problems on a deadline day when Joao Felix was loaned to AC Milan without any additions being made to the attack.