Manchester United star Paul Pogba is one of the most recognisable faces in world football, possessing a unique personality which complements his ability.
The World Cup winner has displayed innovative dance routines on and off the pitch - with some even making it onto FIFA video games - while his recent fancy has been to fashion an elaborate penalty technique.
Pogba's joie de vivre rankles some of football's 'old school', including his compatriot Claude Makelele, but younger generations idolise the midfielder and attempt to emulate his style.
The former Juventus star has sought to tap into that market by developing a new app for mobile devices based around his carefully cultivated brand, called Pogmoji.