Premier League football club West Ham United are in partnership with an online finance business which is promoting its services in Russia, despite government warnings over the risk of crypto assets being used to bust sanctions designed to protect Ukraine.
The Hammers joined forces with PEAKDEFI in May this year, enthusiastically profiling the company, which allows consumers to trade online using digital currencies, to invest in its own crypto token and to earn commission by encouraging others to put their money in.
Concerns have already been raised about the risk of fans losing their money if they engage in online trading without expert knowledge as more and more clubs turn to crypto companies for sponsorship, however, now there is further disquiet about PEAKDEFI's promotional activities in Russia.