They have short memories and narrow minds in the boardroom of West Bromwich Albion.
The manager they've just sacked - the morning after he took a point at Manchester City in a performance of monumental defensive resilience - is the same one who restored life, laughter and joy to a club which seemed to have forgotten what any of the above felt like.
'It smells of football here,' Slaven Bilic said just a year ago, when he sat down to talk with a few of us.
Slaven Bilic restored life, laughter and joy to club which seemed to forget what they felt like
Bilic was sacked by West Brom the morning after he took a point off Manchester City
He laughed at his own struggle to grasp the Midlands accent.