Chris Pearlman says he is aiming to grow Swansea City's profile off the field, in order to provide revenue to improve the playing squad.
Swansea's newly-appointed chief operating officer will also prioritise building bridges with Swansea's Supporters' Trust.
"One of the advantages of me being on the ground here is having day-to-day contact with the ownership for the Trust to connect with," he said.
"We are all together on this."
Americans Jason Levien and Steve Kaplan bought a controlling 68% stake in the Premier League club in July.
The Supporters' Trust, who own a 21% stake, have been critical of the owners over a lack of communication.