Placed in the wake of Qatar's mechanical coverage of the World Cup, and Cristiano Ronaldo's eye-watering £175m-a-year deal with Saudi big shots Al-Nassr, this year's FA Cup third round reminded fans just what football's oldest competition is all about.
With a mountain of giant-killings and a throng of goals for supporters to sink their teeth into, the beating heart of league and non-league football crowned the FA Cup in glory once again, as eight Premier League sides crashed out of the competition.
With just one initial third-round clash left between Oxford and Premier League leaders Arsenal, Sportsmail has chalked up a list of 10 things we learned from the memorable and eventful weekend.