Thirty years ago this summer, a collection of 22 footballers gathered in a west London warehouse to pose for a photoshoot and film a television advert that would promote the newly formed Premier League.
Though the players did not realise it at the time, what they treated as a bit of fun created imagery that would come to represent a momentous shift in English football.
With a representative of each club invited to pump weights to a Simple Minds soundtrack, show off his torso in the shower and pose for an iconic team photograph, it might look cheesy now but it pointed to a glamorous new dawn for the game.