For a man seemingly so keen to stay in the limelight, William Storey is one who is also misunderstood.
'I don't like being told what to do,' he once said. 'I don't like clichés and I don't like following the crowd. I certainly don't do what is expected of me.'
A mathematician who once had a pet cheetah called Boy, a one-time professional gambler, a farmer in Zimbabwe, co-founder of an energy drinks company and he spent time on the books of Queens Park Rangers. Now he wants to buy Sunderland and bring them back to the Premier League.