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The Christian Eriksen effect: 30x the usual demand for shirts, requests from Greenland, South Korea and Australia and orders from 21 different countries - how Brentford have broken kit sales records after signing Denmark's hero

The Christian Eriksen effect is in full force for Brentford, who have experienced unprecedented demand for shirts since the Danish star signed.

Eriksen agreed a deal to sign for the Bees until the end of the season, returning to competitive football after suffering a cardiac arrest while playing for Denmark at Euro 2020 last summer.

The 29-year-old's contract with Inter Milan was terminated in December due to Italian regulations preventing him from playing in Serie A as he is fitted with a defibrillator but he is set to grace the Premier League once again.