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The Big Turn-Off: TV rights deals are sky high but viewers are switching off as digital video content accelerates

Related Topics: Digital video, Television

Sport's relationship with television is changing. This has been a year of record-breaking rights deals and crowning glories from as near as Leicester and as far as Rio — but viewers are switching off.

TV figures for 2016 show decline all around. Sky Sports' viewing numbers for Premier League matches have dropped by a whopping 19 per cent.

And Sportsmail can reveal that BT Sport have failed to break the one-million-viewer landmark for any live game shown in 2016 on their paid channels.

England games are not pulling in viewers after the Euro 2016 debacle against Iceland
England games are not pulling in viewers after the Euro 2016 debacle against Iceland
Andy Murray's second Wimbledon triumph this year attracted 9.2million viewers to the BBC
Andy Murray's second Wimbledon triumph this year attracted 9.