Sport's relationship with television is changing. This has been a year of record-breaking rights deals and crowning glories from as near as Leicester and as far as Rio — but viewers are switching off.
TV figures for 2016 show decline all around. Sky Sports' viewing numbers for Premier League matches have dropped by a whopping 19 per cent.
And Sportsmail can reveal that BT Sport have failed to break the one-million-viewer landmark for any live game shown in 2016 on their paid channels.