After a first season in which they employed three managers, faced fan protests and escaped relegation by the skin of their teeth after battling the drop all season, Swansea's owners will be under no illusion about the task ahead.
American investors Steve Kaplan and Jason Levien, alongside remaining chairman Huw Jenkins, will have had little time for celebration at a 'Great Escape' engineered by manager Paul Clement, with Swansea defying the odds by being joint-bottom on New Year's Day, only to survive with a game to spare.
Paul Clement's younger brother Neil, a mainstay of the West Brom side who defied the history books in 2005 with their own Premier League renaissance, no longer holds the family bragging rights when it comes to stunning revivals.