Gone are the days of a simple Premier League kit release, as Southampton take things to the next level with their #MadeForHeroes campaign this summer.
Following a two-part animated video series in which four players are reimagined as 80s superheroes, the club have released their home and away strip for next season.
The video sees the stars having to steal back Southampton's secrets from an anonymous villain bearing a striking resemblance to former boss Ronald Koeman, who left for Everton last summer.
At the end of the two-part series the club's new kits are revealed, an Under Armour creation that throws back to the early 1980s.