Premier League club Southampton will be able to receive performance-related bonuses in the form of Bitcoin after signing a new sponsorship deal with Coingaming Group.
The Saints, currently 14th in the Premier League, have agreed terms on a three-year deal with Coingaming Group, a hub for bitcoin gaming brands, as the club's main partner that will see Sportsbet.io continue as the club's shirt sponsor.
The betting website was drafted in as the club's shirt sponsor on a one-year deal at the start of the current campaign after negotiations with Chinese brand LD Sports collapsed.