The FA Cup third round, one of the great days in the English football calendar, kicks off on Thursday night and no doubt debates about its relevance and importance will abound.
There will be much hand-wringing about how the Cup has lost its lustre and appeal, but that just isn’t true. It still has value and still means something. Which generation are we asking if it still matters and which generation are we led to believe is the most important? Sky seem to think it’s 12-year-olds with an IQ of 7.
Perhaps we should spend more time getting influencers extolling the virtues of the FA Cup and then we’ll have a more commercially viable proposition.