In February Sean Dyche was at a rock concert in Manchester with Stuart Pearce and Ian Woan, his assistant at Burnley. The band, Green Day, was Pearce's recommendation.
'The lead singer was terrific,' explained Dyche. 'But he just stopped at one point and said: "Please put your phones down. You are not engaging. You don't know it's me. You are gonna look back at this concert and all you will remember is that you were holding a phone in the air".
'And he was dead right. So it's not just footballers, it's everyone. Everyone is obsessed with a media screen.