With football more awash with cash than ever and transfer records obliterated with every passing summer, what is the impact of such incredible riches on everyday fans?
The BBC Price of Football Survey into 200 clubs combined with a study of 1,000 18-24-year-old supporters across Britain has thrown up some interesting answers.
In recent years, many have felt the relentless squeeze of inflation-busting price hikes on tickets, merchandise and even a half-time pie, but this year's information makes for more encouraging reading.
