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Revealed: How Italian bookies survived tough year

Related Topics: Italy, Gus Elen, COVID-19

Just like any other business, betting firms underwent unprecedented challenges that were brought about by the outbreak of Covid-19

A triple whammy has hammered the Italian sector if that saying applies to a national market.

First, there was a prohibition on all gambling-related marketing, followed by the pandemic's impact and attendant lockdowns, and lastly, to add insult to injury, a tax hike while the virus was still raging. However, the internet sector has shown remarkable resiliency, and recent M&A activity in the industry suggests that future prospects are bright, at least at the top of the tree.