It would be so, so easy for Kieran McKenna and Ipswich Town to get carried away.
They are winning - a lot - but it's more than that. It would be so easy to get swept up in the headlines, the hugs and backslaps from Ipswich sponsor and superfan Ed Sheeran, all the talk of the Premier League, the rewriting of Championship history books. And yet the fact they aren't is precisely why McKenna has the Tractor Boys on course for back-to-back promotions.
'I can honestly say to you the words 'Premier League' very rarely get mentioned,' Ipswich CEO Mark Ashton told East Anglian Daily Times.