The importance of TV money to Premier League clubs has never been more apparent than during the coronavirus crisis.
As spelled out by Sportsmail this week, some clubs are relying on TV money for nearly 90 per cent of their revenue, and with the league potentially losing up to £762million if the 2019-20 season isn't completed by July 16, they are at the mercy of broadcasters Sky Sports, and to a lesser extent BT Sport.
Rather than calling in their debts and crippling the brand they themselves are trying to sell, Sportsmail's Ian Herbert suggested on Wednesday that broadcasters could instead ask for much more from the Premier League when we eventually begin to recover from the shutdown.