Premier League clubs "feel aggrieved" at the lack of recognition for their community work, according to chief executive Richard Scudamore.
Scudamore was speaking at the launch of Premier League Primary Stars, a scheme to provide teaching resources to 10,000 primary schools by 2019.
Sky and BT Sport paid £5.136bn for TV rights until 2019-20, with clubs criticised for how the money is used.
"The clubs have been doing all this for over 20 years," said Scudamore.
"They have huge involvement in their local communities, and yet the message never gets across.