World referees' chief Pierluigi Collina says Premier League players will stop time-wasting when more accurate amounts of added time are applied.
Football's international rule-making body Ifab has announced plans to increase the 'effective time' being played during matches.
"The effective time at Aston Villa v Brentford was 43 minutes," said Collina who chairs Fifa's referees' committee.
"I don't think someone wants to pay to watch a match that lasts 43 minutes."
Italian former World Cup referee Collina has been given figures that show Premier League matches have an effective time of 54.49 minutes, while it is even lower in the Scottish Premier League at 50.