Broadcasting Premier League matches on a pay-per-view basis will lead to fans watching on illegal streams, says a football finance expert.
The Premier League clubs see the "interim solution" as a way for people to still watch their teams, but some fans have criticised the £14.95 charge.
"It is going to drive people towards piracy," said Kieran Maguire.
Speaking to BBC Radio 5 Live, the Price Of Football author described the Premier League's pricing scheme as a "public relations disaster", adding: "It discriminates against the clubs that don't tend to be on Sky Sports or BT that often.