It was a significant commentary on the controversy engulfing Huddersfield Town that not a single customer was to be found in their extravagantly titled 'club megastore' on Thursday lunchtime.
The price of last season's first-team shirts has been slashed from £50 to £15, demonstrating depreciation is fast and brutal when you fall out of the Premier League, while the signs that proclaimed the stadium as the home of 'Yorkshire's Premier League club' have been taken down.
But no one anticipated the venerable 134-year-old side — home to Denis Law, Ray Wilson, Frank Worthington and Bill Shankly — becoming so desperate for cash that they would humiliate themselves by plastering bookmaker Paddy Power's name across their home shirts, like a latter-day Rose Queen's sash.