It started with vows that lessons had been learned, promises that this time would be different.
But here we are again, Norwich dumped out of the Premier League with a whimper. Six relegations in the Premier League era, an instant return to the second tier the last three times they have been promoted.
So how do you assess the life of a perennial yo-yo club? It might seem as though Norwich and Fulham just keep each other’s seat warm for a year and swap divisions, but the Canaries’ model is worlds away.
Norwich were never going to spend huge money last summer.