Let's say you're the one setting the transfer budget at Leeds United or West Bromwich Albion right now.
The Premier League beckons, football's land of milk and honey. But the financial impact of Covid-19 is also biting hard as your stands lie empty. What's the strategy?
Quite the quandary faces newly-promoted teams going into the Premier League. Precedent isn't exactly helpful. It seems you can spend enormously or spend next to nothing and still end up in exactly the same place.
Adam Idah reflects during Tuesday's defeat at Watford than left Norwich on the brink
Take the current Premier League table.