West Ham may be a new animal under David Moyes following their best Premier League season in 22 years which saw them finish sixth.
But the Hammers still have a few points to prove this term, perhaps chief among them being they are not just a graveyard for any striker joining the club.
Nikola Vlasic is the 50th to walk into the Hammers under the co-ownership of David Gold and David Sullivan following his £35million deadline day move from CSKA Moscow, and many of them have failed to cut it whether it was at Upton Park or the London Stadium.