Newcastle United are looking to Saudi Arabian sponsors to help accelerate their journey towards the Champions League and will consider naming rights for St James’ Park.
Chief executive Darren Eales has revealed they will use Saudi’s Public Investment Fund - the club’s majority owners - to ‘open doors’ to commercial partners in the Gulf state and beyond.
Rival Premier League clubs were panicked by Newcastle’s takeover last year and a temporary ban on related-party sponsors was immediately introduced.
Newcastle could consider offering naming rights to St James' Park using Saudi sponsors
However, that was later lifted, with the caveat that any deals involving companies associated with the owners must represent ‘fair market value’.