Newcastle's Saudi-led owners are considering plans to sell naming rights to St James' Park - but would only do so with the consent of supporters.
This comes after Saudi Arabia's finance minister, Mohammed Al-Jadaan, spoke of the club becoming a 'serious competitor' in the Premier League.
Sportsmail understands that a sponsorship deal involving the stadium has been discussed as one avenue of increasing revenue and, subsequently, spending power within the league's financial fair play regulations.
Previous owner Mike Ashley renamed the ground the Sports Direct Arena in 2011, a move that was soon reversed after opposition from Newcastle fans.