Mighty Jaxx have acquired the global licensing partnership of Bundesliga giant Borussia Dortmund (BVB).
It is a unique partnership that marks the entry of Might Jaxx into the world of sports entertainment. As part of this deal, the lifestyle and collectibles designer brand will produce figurines based on BVB's marquee players such as Norwegian sensation Erling Haaland, club skipper Marco Reus and exciting British talent Jadon Sancho.
Figurines of some other current players and a string of BVB legends are also in the pipeline.
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Mighty Jaxx will also distribute the products across the world through cross-marketing activities and fan-centric digital engagements, such as sweepstakes, mini-games and sponsor interactions.