The emergence of Manchester United and Liverpool's Project Big Picture has sent shockwaves through the world of football this week.
The plans, which threaten to completely change the entire landscape of English football, have been met with plenty of scepticism - with EFL clubs split over whether to support the proposals - and even more anger.
But who are the men trying to enforce change at the very top of the game? Here, Sportsmail takes a look at the major players to see who they are, what their role is, and what they will get out of it.